Marketing Operations executive with 15+ years of experience leading campaign operations in the media industry and a career-long track record of progressively expanding leadership responsibilities across operating model design, workflow modernization, and cross-functional team leadership. Combines enterprise-level strategic ownership with more than a decade of hands-on campaign operations project management, ensuring that operational systems are scalable, practical, and grounded in day-to-day execution. Early adopter of AI and no-code automation, known for bridging strategy and execution, managing executive relationships, and translating business priorities into scalable operating systems.

Currently leading the modernization of Peacock's performance marketing operating model, governance framework, and campaign management ecosystem. At peak scale, led a 15-person operations team across three verticals supporting tens of thousands of paid media placements and creative assets annually.

Work has enabled management of $300M+ in paid media investment, eliminated over 2,000 hours of documented manual work per month, and reduced creative waste by more than 15%.